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Monday, June 25, 2012

Publish Your Own Books To Build A Lucrative Business And Establish Yourself As An Expert


Being able to publish my own books has made a huge difference in my life, and it is now easier than ever to get started. You can do the same thing to grow your business by thinking about the topics you will write about, laying your foundation as you go along, and having a follow up and follow through system in place to ensure long term profitability.
You will be building your credibility and reputation with each book you write, so choose topics that make sense for your niche and area of expertise. People know me for my article marketing and affiliate marketing accomplishments, so it just made sense that I would start writing books on these topics. What do people think of when they think of you? That's what to write about first.
Laying the proper foundation is crucial to your success with self-publishing. Make sure that you have a WordPress site set up and ready to receive visitors. Include an opt in box with a free giveaway to start building your list. Mention your primary topics everywhere, including on the social media sites, on teleseminars, in forums, and in the articles and blog posts you write. On the Internet we have complete control over what we put out to the world, so give your books the right sendoff for optimal results.
Spend the time you need to prepare an outline for your book, and then devote an hour each day to the writing process. I have written ten books in this way, and each one took me about four months to complete. Once your outline is detailed enough it simply becomes a process of filling in the blanks with your knowledge and information.
You will not make a fortune with your book, but you will in the follow up. This means that you must ask readers to opt in to your list for more information and to become a part of your community. Offer them a free training course when they purchase your book. The writing gives you the credibility and the free training ensures that they are able to further engage you over time. This is the very best marketing strategy you will find.
Set up a simple website, using WordPress, for your book. Include a picture of your book and of yourself, along with a way for them to join your list. Being able to publish and market your writing will build your business and your profits exponentially over time.
Remember that the reason to start an Internet business is to give you the time and financial freedom to live the life you choose. Download free training on building your online business by visiting Getting Started Online to learn how to write viral short reports, blog, become involved in social networking and learn the technology needed to build a profitable online business.


Article Source: http://EzineArticles.com/7085971

How to Make Sure Your 4 Color Book Printing Is the Best


As a self publisher you'll have already realized that a wonderfully written and illustrated book is an achievement in itself, but selling it is a whole other ballgame! Not only do you need the creative skills to produce your book, but you also need plenty of marketing know-how as well. The key to making sales is a beautifully printed book, and it's part of your remit to get the very best quality 4 color book printing available.
Get Your Illustrations Right
Depending on the type of book you're self publishing, you may be using photographs or specially commissioned illustrations. Remember that your printer can only work with what you provide, so make sure it is of excellent quality. Your images should be clear and sharp and submitted at the highest resolution possible, at the very least at 300 dots per inch.
Use a High Quality Printer
There's no need to pay a fortune for top quality 4 color book printing, providing you do some homework. This is a highly competitive market and you can source excellent production facilities via the internet. However, do not be tempted to allow your work to be printed using digital printing methods. You may be offered low prices for this type of printing but you won't be pleased with the results.
The best 4 color book printing is carried out using what's known as the CMYK method. Four colors of ink are used, namely cyan, magenta, yellow and black. By printing a pattern of tiny dots, these inks are used in combination to create all the other colors you could wish for. The quality of reproduction is unbeatable and your finished product will have a professional appearance.
You Can't Check Too Many Times
Proofreading is one of the most important tasks that need to be carried out on your manuscript. Careful checks must be made for spelling, punctuation and grammar. You really can't overdo this vital step in the process. Check, check and check again. It's even better if you can enlist the help of another person to scrutinize your work. A fresh pair of eyes will pick up on errors that your familiar eyes skim over.
The Value of Printers' Proofs
Requesting a proof of your book will incur an extra charge, but it will be money well spent. This is your final chance to see your book, as it will appear in print. You can still amend errors, or request changes to the layout at this stage. If your budget is particularly tight, a low resolution proof will cost less.
The More You Print, the Cheaper it Gets
No surprises here - 500 copies of your book will work out more expensive per piece than 1,000 or 5,000 will. This is because there are certain costs entailed in setting up the printing presses which are the same regardless of the quantity of books that are produced. Check out how this works in practice using an instant quote tool from a reputable printing company.
Lesley Carr writes about the ways in which businesses can get better value and better effectiveness from printed marketing and packaging material. To see how your business can save money on top quality printing contact http://www.printninja.com/ the online printing company that combines all-American customer service with high quality, low cost color printing fulfilled in China.


Article Source: http://EzineArticles.com/7088100

Why I Went With Traditional Publishing


Karma? Fate? Fickle luck? Good fortune?
These are all theories on how things happen to us, the common man. It's a debate that has stormed across the ages, and will never have a resolution. We'll all stumble along, damning fate whenever we trip, and thanking our good luck when we shine.
So it is with my start in writing. Going traditional was simply dumb luck. Or one of those other choices. See, I never ached to have my books read. It isn't something I yearned for over the last 54 years. But over those years, I was looking for a way to create. Playing the trumpet, singing, even tried my hand at genealogy. (That last isn't quite up there in the creation scale, but trust me, there's a lot of satisfaction in it.) Nothing seemed to do the trick. So, one day I just decided to try writing. That was a year ago. Didn't know crappola about writing, publishing, or any of the rest. (Still don't know too much.) But what I did discover was that it's fun. Just plain ol' fun. And so I wrote. And wrote. And wrote some more. And after four months, I had a novel. I edited the snot out of it, lost sleep for a few days, and finally picked three publishers to which I would submit.
Now, unlike many of you who might be reading this, I hadn't gone through the rejection thing. I'd heard the nightmares, of course, and had even read Stephen King's account of his start, and how many rejection chits he'd received before he began his decades-long romance with the literary world. (That work is entitled "On Writing", and I'd highly recommend it to anyone wishing to gain a bit of perspective.) So, I waited. The first rejection came back pretty fast. They were a blood and gore type site, and my story ain't that. Fair enough. The second one was down my alley, and took my work. But when I wrote them a courtesy letter, telling them I'd also submitted to another publisher, they slid a rejection back down the tube faster than a Nolan Ryan fast ball. So, one remained. And I resolved that, given all the success stories I'd heard over the weeks about publishing "indie", if I was rejected again, I'd go it alone. Even downloaded software to convert my story over to mobi. Had a cover artist picked out. The works. Then the letter came.
Congratulations.
And all that stuff about going it on my own flew out the window like it was chasing that Nolan zinger. So, now I have a contract, my work will be out in a few weeks, and here I sit, acting like I know something and spouting this and that.
Now, had I been rejected and gone indie, some things would be different. I'd be hustling to get my book converted (not too terribly difficult, and there are sites out there that will do it for a fee), get my cover done (ditto), and slap my book up on Amazon, Barnes& Noble, and Smashwords. I likely would have also gone to Createspace and done the print side. Then would have come the marketing. The Twitter, blogging, hob-knobbing, asking for reviews, asking for guest blogs, asking for author interviews...to be short, my next few months would be spent asking for something, mainly publicity. And you know what?
Two things are what.
Number one, that would be perfectly ok, because if you're writing it, and believing it's good, then you damned well better be prepared to TELL folks it's good.
Number two, it's absolutely no different when you publish traditionally.
Well, it's a little different. My publisher IS setting up many of those afore-mentioned interviews, guest blogs, and so forth. But I'll still have to work my butt off. I'm good with that. He goes to bat for me. He does that because he likes my book...and because when my book makes money, so does he. The down side to this is he has complete control over where and when my book gets published. I signed a contract saying so. A lot of folks have a problem with that, and I have to admit, it gave me pause. But after emailing quite a bit with the man in charge (His name is Tim C. Taylor), I felt very comfortable indeed with my choice. Now my book is due out in a little while under the Greyhart Publishing logo, and I'm a very happy boy.
So, you ask, what's the bottom line? It's simply this. We all do what works for us. Indie works. So does traditional. Will I ever go indie, if Tim doesn't like something I do, or if it's in a genre that doesn't interest him? Absolutely. Do I have a bit less control since someone else holds the reins? Yeah, probably. But, I don't care. My work load for getting my book out there is now far less, I can devote more time to writing, and it's all good. Very good. So, see, it's what is right at that moment, and for your particular situation. There is no right and wrong, no good and evil (except in our work). Both beasts can result in success, both in failure. That, in the end, depends on you.
Now, stop reading this article and go write something.


Article Source: http://EzineArticles.com/7080201

Online Publishing for First-Time Authors - How to Publish Your Book Online


Is reading books a lost art?
One would think that with the modern marvel of TV programming, satellite and cable TV, streaming video and DVD dispensing kiosks popping up all over, the public at large would have lost interest in reading books, but that just is not so.
What it took was Amazon's Kindle to re-awaken the reading public.
I read a news article recently that said, "Only about 30% of all books sold are from brick and mortar bookstores." The rest of the sales are online purchases, mostly of electronic "ebooks." An ebook is a complete novel or it can be a work of non-fiction-like How-To manuals that are automatically downloaded directly to the purchaser's computer, iPad or electronic reader as soon as the credit card information is verified.
Getting Published-Ahhh, There's the Rub
So is getting a book published easier these days? Yes and no! Conventional, hardcopy publishing is still much like climbing a greased flag pole for the first-time author. Most-if not all-big-time publishers like Random House, Harcourt-Brace, Random House and Harper-Collins require all submission come through a literary agent, and they are really nit-picky about which literary agent! The rub is that most literary agents are too busy with their existing stable of published authors to give your manuscript even a glance.
Benefit From My First-Hand Experience
In my case, I began the hunt for a publisher back in 1999. It wasn't unit 2008 that I finally decided to go with what the industry terms a "vanity publisher," but the one I chose didn't charge me for publication-nor did they make any effort to promote my novel, "Surrogate Warrior." Yes, today you will find it listed on Amazon, Barnes and Noble and previously on some bookstores that have shut down. Most importantly, my first real sales were not for the hardback or softcover issues-my sales are coming from Amazon's Kindle.
I will soon be looking into getting my publisher to convert Surrogate Warrior to the "Nook" format on Barnes and Nobel. My problem was that when I signed my publishing contract, I neglected to get electronic publishing rights. I own the copyright and have an ISBN assigned to the book, but I signed a contract back before electronic publishing became the publishing behemoth it has become today.
Methods for Publishing Your Book Online
1. Find a Vanity Publisher like I did-there are many out there. Just read the fine print when it comes to ebook publishing. Many such publishing houses will not charge to create your book from your manuscript but few offer professional editing. What you wrote is what you get-typos and all. My publisher didn't impose any charge to create the finished publication, but they make their money selling books to their authors. My book in particular was way over-priced for a soft cover volume-$27.95! But for a small fee they converted the story to the Kindle format.
2. Do it yourself! Amazon and B & N encourage authors to format their own works and submit them. CreateSpace.com handles Kindle entries and they offer the tools online for submitting your work for consideration. They even have a free cover designer you can use. This is an ideal option if you have a completed work read for submission.
3. If you have an idea for a book but have not created it yet, I will recommend a self-help tutorial on my website that will guide you through the creation of an ebook-from blank page to completed work.
I have a second novel that is about 2/3s complete. I will be eliminating the middleman publisher and going directly to Kindle and Nook. I understand that Amazon pays a 70% royalty on Kindle books. Most of these works sell for around $10.00. Do the math.
The feeling one gets upon seeing your book in print-even if it is on a computer screen-is indescribable. Not every book generates fame and fortune, but seeing your own name on a book cover is a priceless experience. Learn more at Don's How-To Get Published Blog. Learn the 'round-about way I finally got my novel on Amazon: Publishing Surrogate Warrior
Expert Author Don Penven is a freelance writer and professional photographer based in Raleigh and Morehead City, NC


Article Source: http://EzineArticles.com/7099099

Self-Publish Write Now!


If you are an aspiring writer then chances are several literary agents and publishers have already rejected you numerous times. If you are like most aspiring writers then you are probably getting tired of seeing that same old "not interested" letter in the mail. So how can a writer be published when all else fails?
Many writers are turning to self-publishing as a way of getting their work out there. If you choose this option then you should know that It is solely up to the writer to investigate all possibilities prior to making a decision. Remember that there are many frauds out there so you will want to make certain that you are going with a reputable company.
One of the most important things to know when self-publishing is that you alone are responsible for editing. No one wants to read a novel that is riddled with grammar and spelling errors. It is unprofessional and gives the reader the idea that the author does not really care about his/her own work. You can have others read your manuscript to get their point of view, use online writing groups, or pay an editor for their expertise. Again, be careful to watch for frauds when it comes to online critiques and editing services. Some of them may not be reputable.
Finally, you are also going to be responsible for promoting your own work. You will not sell what people do not know you have. It is like having a store tucked deep into the forest with no road leading up to it. Chances are no one will ever know about that little woodland store and therefore no one will stop by to make a purchase. So, learn how to market your work by reading articles on the subject. Some great ways to promote your works is through Twitter and Facebook. If you do not already have an account with them, then make one. Also, work on getting a website for yourself. You do not have to spend a fortune on web design. You can use a free one such as webs.com.
There are many ways to self-publish your work. Check out all the avenues available for the self-published author, edit your work or have fresh eyes look it over for you, then have it edited again. Now publish your work with a reputable company. Remember that you are responsible for doing your homework prior to making a final decision as to which company you choose. Finally, market it any way you can, but always stay within the law and internet site guidelines.
Are you sick of being rejected by one agent after another? Self-publishing is one option available for aspiring writers who are having trouble getting their work out there.


Article Source: http://EzineArticles.com/7091066

I Have Become A Tweeter


I will not lie. It is hard for me to believe, but I have become a tweeter. I have a Twitter handle, I am using hash tags, utilize a service called HootSuite, am on some Twitter lists, trying to learn how to gain followers and would even like to become a trend if I could. The even weirder part of all this is that I am finding it fun and useful.
I will admit to being hesitant about this and other forms of technology. So what I have to tell you is not from the point-of-view of someone who is tech savvy, or really all that interested in how social media really works.
Trying to figure out what value Twitter would have for me was the real mystery. What did everyone have to tweet about. I did not understand shortening links, or the value of being limited to 140 characters. Until I thought about the following. One, limiting characters is like limiting words. It helps to be concise. Tweeting for me is like writing practice, doing what I hope and tell others to do.
Secondly, for better or worse, I considered, why not make regular tweets, kind of like a blog, but even shorter. I could do short bits on what I do. I decided I would start tweeting about what it is like to be a publisher. I have been hash tagging "#Publishing is... " I have found this to be quite fun.
What I do is just enter a short thought, for example: "#Publishing is... a process of moderation, some time doing design, some time at marketing, just like a good diet." I have to admit there seems to be an endless array of things I can tweet about. However, thinking about what to write does enable me to focus on what I do and feel better about it. I believe that I reveal a dialogue about what it means to be a publisher for others to learn from and which authors can learn from too.
I do not know much about how this will all translate into improving book sales, or marketing, or submissions, but I think it helps me feel more connected to fellow publishes and authors by following them on Twitter. I do not quite understand how to gain followers and reply, and connect, or chat, but I have already been surprised by how much and how many others are involved in Twitter that are into the publishing profession. It is a good feeling, as small as it is, to find another way to feel connected with the world of publishing.
The Ice Cube Press has been an independent Midwest Book Publisher since 1993. We started along the banks of the Kaw River in eastern Kansas. We have remained located in the Heartland of the United States, amidst Tall Corn Country, in Iowa. We use the literary arts to better understand the Midwest region. Our focus remains on life and experiences in the heartland of the United States through all forms of writing: poetry, fiction, nonfiction, each a fine blend of both fact and fiction. We really do care about our passionate authors. To find out more go to our web page at http://www.icecubepress.com, or "like" us on our facebook page at http://www.facebook.com/IceCubePress or follow on twitter @icecubepress


Article Source: http://EzineArticles.com/7095237

Include Proofreading in Your Book Production Journey


If you are one of the brave souls who have decided to publish your own book, you have doubtless cleared very huge hurdles along your journey. With all the information about self-publishing on the Internet, sometimes it's hard to determine what information is necessary. One of the most important things for any self-publisher to do is check the page proofs from the typesetter, the person who does the interior and cover layouts for you.
If you have reached this stage successfully, chances are you have gone through quite a few rounds of revisions, corrections, and alterations with your editor. Your editor, more than likely, used a word processing program to electronically mark up your manuscript with corrections and comments. After going through this manuscript, you created a clean version so that your layout person could create a new version of your file-showing you how it will look when it is ready for the printers. Now we have reached the stage where it is time for you to go through your manuscript once more to make any final alterations.
One thing that you should keep in mind is the fact that the typesetter will not go through your book layout, like your editor did, and make corrections to the file. If there are any misspelled words, bad line breaks, mismatched page numbers, they will be left in the file until you-or someone representing you-goes through the manuscript at least one more time.
Before you begin, make sure you understand how your book layout specialist accounts for any corrections that need to be made to the root file. Your book designer uses a special layout program to format your manuscript, and it will be necessary to either have access to that file or to be able to pass along any corrections to your book layout specialist.
Most publishing houses rely on the skills of a proofreader to go through the formatted manuscript once or twice to check for any missing information. The work of proofreaders is highly underestimated in today's self-publishing world, but proofreading is a critical stage in the book production process. It would be worth your while to hire a freelance proofreader-in some cases your editor may be willing to double as a proofreader-to go through your book layout.
Proofreaders work either with a hard copy (a printed version of your book layout), a PDF (they have software that will allow them to mark up PDFs), or directly in the root book layout file (in this case, the proofreader uses a program, like Adobe InCopy, to make corrections directly to the root file). Like book editors, most proofreaders use the Chicago Manual of Style (CMS) as a guide when reading and marking up the book layout file (which we will call the "proof" from now on). CMS has a list of proofreaders' marks that the proofreader will use to mark up the proof. When proofing electronic files, the proofreader will make comments on the PDF or make changes directly to the root book layout file.
There are several things that you can do while the proofread is taking place. Here is a checklist of basic book design elements that you can look for during proofreading.
1. Overall Presentation: You can do a basic scan of the PDF file to make sure that the basic elements are where they should be.
a. Is all of your front matter there (copyright, dedication, contents page, etc.)?
b. Are all of your chapter files in the PDF?
c. Are the margins uniform in your PDF?
d. Does each page have a number, and are they in sequential order?
e. Do the chapter files have folios (book title, chapter title, author name at the top or bottom of the page) and do they match the section or chapter?
f. Are there any areas of white space that could be fixed or filled in?
g. Do all chapters have uniform paragraph, header, and subhead styles, with the right font size and type?
h. Are all graphics in the right place, and do they have the right identifying information?
i. Are all sections/chapters listed on the Contents page?
Please note the proofreader will also be going through your proof and checking for the same issues. By going through it yourself, you can make sure that everything is presented the way it should be.
2. Content Issues: Since you have more than likely gone through at least one round of revisions during the editing stage, you can go through your proof to make sure that there aren't any outstanding content issues.
a. Are all of the corrections that were made to the edited file incorporated in your proof?
b. TREAD LIGHTLY! An experienced proofreader is designed to work in concert with the editor. Oftentimes, the editor will create a style sheet-a list of special renderings of text or places where a specific style element veers from the approved editing style-for the proofreading phase. Making new corrections to content may affect the overall presentation, so just come up with a list of possible errors/corrections and pass them along to your proofreader.
c. Missing Content: take note of any missing words, paragraphs, or sections, and pass them along to your proofreader.
You may want to have your proofreader go through the page proofs several times before you send the final files to the printer. Making changes once the proof has been sent to the printer can result in extra setup and design fees. Lightning Source, for example, one of the world's largest print-on-demand services for self-publishers, charges a setup fee each time a new file is uploaded to your account. A book layout specialist may charge extra for making changes to repackage your book contents for upload. Several rounds of proofreading can reduce extra costs and save you time.
In short, the more eyes you have looking at your proof the better. I would further qualify this statement by saying that several pairs of trained eyes is preferable to just letting your family and friends read your page proofs. Again, the best proofreaders work in concert with the editor, so you want to make sure your editing phase was not all for naught.
New authors receive up to $500 in education credits toward book production services simply by ordering Self-Publishing Made Easy: What Authors Should Know about Book Production from our website.


Article Source: http://EzineArticles.com/7090732