As a self publisher you'll have already realized that a wonderfully written and illustrated book is an achievement in itself, but selling it is a whole other ballgame! Not only do you need the creative skills to produce your book, but you also need plenty of marketing know-how as well. The key to making sales is a beautifully printed book, and it's part of your remit to get the very best quality 4 color book printing available.
Get Your Illustrations Right
Depending on the type of book you're self publishing, you may be using photographs or specially commissioned illustrations. Remember that your printer can only work with what you provide, so make sure it is of excellent quality. Your images should be clear and sharp and submitted at the highest resolution possible, at the very least at 300 dots per inch.
Use a High Quality Printer
There's no need to pay a fortune for top quality 4 color book printing, providing you do some homework. This is a highly competitive market and you can source excellent production facilities via the internet. However, do not be tempted to allow your work to be printed using digital printing methods. You may be offered low prices for this type of printing but you won't be pleased with the results.
The best 4 color book printing is carried out using what's known as the CMYK method. Four colors of ink are used, namely cyan, magenta, yellow and black. By printing a pattern of tiny dots, these inks are used in combination to create all the other colors you could wish for. The quality of reproduction is unbeatable and your finished product will have a professional appearance.
You Can't Check Too Many Times
Proofreading is one of the most important tasks that need to be carried out on your manuscript. Careful checks must be made for spelling, punctuation and grammar. You really can't overdo this vital step in the process. Check, check and check again. It's even better if you can enlist the help of another person to scrutinize your work. A fresh pair of eyes will pick up on errors that your familiar eyes skim over.
The Value of Printers' Proofs
Requesting a proof of your book will incur an extra charge, but it will be money well spent. This is your final chance to see your book, as it will appear in print. You can still amend errors, or request changes to the layout at this stage. If your budget is particularly tight, a low resolution proof will cost less.
The More You Print, the Cheaper it Gets
No surprises here - 500 copies of your book will work out more expensive per piece than 1,000 or 5,000 will. This is because there are certain costs entailed in setting up the printing presses which are the same regardless of the quantity of books that are produced. Check out how this works in practice using an instant quote tool from a reputable printing company.
Lesley Carr writes about the ways in which businesses can get better value and better effectiveness from printed marketing and packaging material. To see how your business can save money on top quality printing contact http://www.printninja.com/ the online printing company that combines all-American customer service with high quality, low cost color printing fulfilled in China.
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